Zenith Media has appointed Gerry Boyle as head of planning - one of
four staff promotions at the company.
The former agency communications director will have overall
responsibility for Zenith’s planning unit - which houses seven planning
directors - and report to agency managing director Simon Marquis.
Boyle, a one-time media manager at Leo Burnett, joined Zenith five
months ago from Michaelides & Bednash, where he handled media strategy
for the AA and Robinsons soft drinks.
Marquis has also promoted Jamie White to broadcast director. White was
previously responsible for all TV buying at Zenith’s wholly owned agency
Equinox. He joined Zenith in 1993 as a trainee, learning his trade on
the Schweppes, Reckitt & Colman and Dixons’ accounts.
White will now dedicate himself to working on the centralised Mars
business - one of the media giant’s largest accounts. He will report to
the agency’s managing partner Rob Hill, who has overall responsibility
for broadcast planning and buying.
The other two staff to be promoted are associate planning director Tap
Chauhan who moves to planning director, while Clare Creeke steps into
As head of the planning department, Boyle will continue to market Zenith
as a company but also concentrate on research and planning.
’We have to make people realise that the planning product at Zenith is
as good as the buying product and there is obviously work to do in that
area,’ he said. ’It’s not just about focus groups any more, but using
omnibus surveys or conducting research online.’