Four top tips on becoming a 'doing' brand

Katy Woodrow-Hill, the head of planning at Dare, explains how brands can be more than a company that just sells products.

Katy Woodrow-Hill, head of planning, Dare
Katy Woodrow-Hill, head of planning, Dare

How to become a "doing" brand was the talking point at this week’s Dare Sessions hosted at Google’s London HQ.

Speakers at the event included the ex-Red Bull marketer, Heidi Cohu, who is now the global brand communications and creative director at Bacardi, Charlotte Morton, the head of creative agency partnerships at Google, and Woodrow-Hill.

In the video below, Woodrow-Hill gives her top tips for taking clients into a "doing" strategy.

In the video above, Woodrow-Hill gives her top tips for taking clients into a ‘doing’ strategy.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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