FourFourTwo lands Lionel Messi as guest editor

FourFourTwo's July issue is guest edited by football superstar Lionel Messi, whose first act in the role was to change the magazine's name to FourThreeThree.

FourFourTwo lands Lionel Messi as guest editor

The Argentine footballer is only the second player to guest edit the Haymarket-owned title in its 24-year history. Brazilian legend Ronaldo took over the reins in 2014.

The name change was inspired by his club team Barcelona’s "4-3-3" formation. Messi said the "4-4-2" model that inspires the magazine’s brand name is "outdated". 

The Messi collaboration and July issue are being promoted by the magazine on social media, including video content of the footballer tackling his role as guest editor. FourFourTwo’s social accounts now service more than four million people globally.

David Hall, FourFourTwo’s global editor-in-chief, said: "This collaboration is a testament to the ongoing strength of the FourFourTwo brand.

"Securing arguably the game’s greatest ever player as our guest editor is confirmation of the respect FourFourTwo commands in the world of football."

FourFourTwo worked with Messi's sponsor Adidas to do something original and agile with the magazine, as well as promoting the launch of the brand's new Nemeziz boot. In the process it aimed to produce something that showcased creativity in print and a month's worth of digital content.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).