FourFourTwo launches in US

FourFourTwo, the football magazine published by Haymarket, has launched a US web site as part of the brand's global expansion.

FourFourTwo: US launch comes ahead of new MLS season
FourFourTwo: US launch comes ahead of new MLS season

The site has kicked off with a digital preview for the new Major League Soccer season, the equivalent of the Premier League in North America, which starts on Sunday, 6 March.

FourFourTwo will also put staff on the ground to cover football on both the west and east coasts of the US, led by Jeff Kassouf, the US editor, who has joined from broadcaster NBC.

It comes after local sites have been made live by the UK publication in Australia, Indonesia, Malaysia, Singapore and Thailand. Last year FourFourTwo grew its global digital audience by 157 per cent, helped by a 500 per cent surge in southeast Asia.

The MLS will be a new addition to the FourFourTwo’s Stats Zone smartphone app for the 2016 season, which is also integrated into the website.

David Hall, the global editor-in-chief of FourFourTwo, said: "I couldn’t be more excited about FourFourTwo going live in the US. 

"Soccer in the US is stood at a tipping point about to take the leap. We’re here to do everything we can to make the game we love as big as possible in America."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More