Fourth plinth digital exhibition allows shortlisted statues to 'live forever'

An exhibition featuring shortlisted proposals for the fourth plinth in Trafalgar Square has been brought to life with an interactive 360 degree tour to showcase the work from artists including Hans Haacke and Ugo Rondinone.


The Greater London Authority (GLA) commissioned the project to allow the exhibition, which ends on 17 November, to "live online forever".

Trafalgar Square’s empty fourth plinth features temporary displays of artwork, after the equestrian statue of William IV that was earmarked for the plinth never happened due to lack of funds.

Company: Greater London Authority

Agency: Visualise

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published