Fox cleared to use 'fair and balanced' slogan

LONDON - Rupert Murdoch’s Fox TV cable news channel is not breaking ad rules by claiming it is “fair and balanced”, according to the Advertising Standards Authority.

Fox..."Fair and balanced" slogan cleared
Fox..."Fair and balanced" slogan cleared
The watchdog rejected a complaint that a national press ad was misleading for using the slogan.

It also rejected two complaints about the ad’s claim that it was a pioneer of fair and balanced news coverage.

The ruling said: “We considered that ‘fair and balanced’ would be seen as News Corporation's opinion of the service they provided rather than an objective claim.”

It also said that readers would not be likely to understand the pioneering claim to refer to the channel being the first dedicated news channel.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).