Fox's to revive classic fox and polar bear ads

LONDON - Fox’s Glacier Mints is bringing back its famous fox and polar bear cartoon characters in a new advertising campaign, the brand’s first for five years.

Fox's has hired Hooper Galton to work on the £2 million account after a four-way pitch against undisclosed agencies.

The agency will work on an initial TV campaign, as well as producing all the above-the-line consumer advertising for Fox's Glacier Mints, Fox's Glacier Fruits, Fox's Glacier Dark, Fox's Garden Fruits and Fox's Glacier intense.

Edwards Groom Saunders will handle communications planning.