Fox's to revive classic fox and polar bear ads

Fox's Glacier Mints is bringing back its famous fox and polar bear cartoon characters in a new advertising campaign, the brand's first for five years.

Fox's has appointed Hooper Galton to work on the £2 million account, following a four-way pitch against undisclosed agencies. The agency will work on an initial TV campaign, as well as producing all the above-the-line consumer strategies for the six Fox's Glacier sub-brands.

Edwards Groom Saunders will handle communications planning.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content