Foxy Bingo exposes all in new ad

Foxy Bingo, the Cashcade-owned online bingo website, is launching a revealing ad campaign featuring a naked Foxy.

The ad, created by The Biscuit Agency, will launch on Facebook and Twitter on Monday (13 February) before airing on TV the following day, St Valentine's Day.

The 60- and 30-second spots, entitled 'Born Free' feature the brand's mascot, Foxy, in his famous purple suit, mowing the lawn using a golden lawn mower. He then passes his pool where women faint from his charm, before stripping off his suit to expose his red swimming trunks.

After taking those off, he then appears fully naked in front of the sea. The ad finishes by promoting the brand's free games.

John Barry and Don Black's 'Born Free', sung by Matt Monroe, plays in the background. Matt Carter from Biscuit Tin directed the ad.

Radio and 96-sheet posters will support the online and TV activity.

Follow Sara Kimberley on Twitter @SaraKimberley


Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published