Foxy Bingo focuses on fans in latest TV ad

Foxy Bingo is focussing on fans for the first time in its latest multi-million pound TV ad campaign.

The ad, created by The Biscuit Agency, will air today across ITV1, ITV2, ITV3, Channel 4 and Channel 5. The Biscuit Agency also handled the media planning and buying for the campaign.

In the latest TV ad, the Cashcade-owned online bingo website moves away from positioning the brand’s purple suited fox mascot, Foxy, as a celebrity or using other celebrity endorsements.

Instead, Foxy is portrayed as a local hero, travelling from the seaside through London to Glastonbury Festival, picking up "fans" on his "prize bus".

The ad, which features an altered version of the disco classic ‘I Believe in Miracles’ by Hot Chocolate, promotes Foxy Bingo’s 'Foxy's Prize Bus’ game.

The TV ad was directed by Matt Carter and produced by Tim Tyrrell. James Banks worked as a creative on the spot. It will be supported with community events and local activities featuring Foxy throughout 2013.

Golan Shaked, managing director of Foxy Bingo, said: "This campaign launches Foxy’s tour of the UK, spreading the fun of playing Foxy Bingo. We will see more of Foxy in local communities and give everyone a chance to jump on board."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published