Frances Ralston-Good: advice for young women starting their career

Frances Ralston-Good, the chief strategy and innovation officer at PHD, explains that young women should work outside of their comfort zone and make time for themselves.

Frances Ralston-Good: the chief strategy and innovation officer at PHD
Frances Ralston-Good: the chief strategy and innovation officer at PHD

First and most important is to recognise that you are in a "we" situation not an "I" situation. The quicker you acknowledge this, the more successful you will become.

Obviously what you do matters but what you do is always in relation to others. In each and every moment and in every interaction you are establishing what you are known for, and you are also being changed and moulded by your interaction.

It is in this myriad of small moments that you will decide what is worth keeping and what is worth changing in your habits, your attitude and your approach to a working life.

The second piece of advice I would give would be to print off the following paraphrased quote from the ever wise Jeremy Bullmore, using font size 28 or more, and stick it to your wall: "Decide if you want to be something, or do something."

Without doubt this is one of the very best pieces of advice I have ever given, because without focusing on doing something, committing and making a tangible contribution, I can safely say you are unlikely to ever be a something.

The third piece of advice is to be brave and walk away from your comfort zone, stepping away from the obvious path even in small ways can stepchange your career.

Simply gaining a new perspective and, very often, new skills will always give you an advantage. We are living through rapidly changing times and the new models in our business mean new opportunities.

The final piece of advice I have is make time for yourself and relationships beyond the workplace. Every career and every life has frequent ups and downs, moments of elation and low times too. You will need your friends, you will need your loved ones, be kind to them and to yourself and good luck.

Ralston-Good is also the co-chair of WACL’s Gather leadership event.

The theme of International Women's Day 2015 is "Make It Happen". Throughout this week Campaign is running pieces about how leading women in the industry have "made it".

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More