Frances Royle quits BBH to launch company

Frances Royle, Bartle Bogle Hegarty's head of production partnerships and its former head of TV, is leaving the agency after 24 years to set up her own production company.

Frances Royle: departing BBH
Frances Royle: departing BBH

Royle ran the 70-strong TV department for ten years. Her reel includes Boddingtons "mansion" (directed by Daniel Kleinman), Levi's "twist" (Frank Budgen) and Lynx "getting dressed" (Ringan Ledwidge).

She was replaced as the head of TV by Davud Karbassioun in 2009 and then took on the head of production partnerships role. This position will not be replaced.

Royle's new company – The Royle Productions – aims to provide an external production team for advertising and digital agencies, as well as brand owners.

Royle said that she had decided to set up the company due to fewer clients paying agencies retainers and an increased demand for film from digital shops.

"Our approach enables small agencies, start-ups or even brand owners to get access to the most experienced producers with the best black books and a reputation for creative excellence," Royle commented.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More