Frank 'phone box' by Mother London

Frank, the government-backed drugs advice charity, is launching a press drive through Mother London.

The organisation, which provides non-judgmental advice on drugs, has commissioned three press executions that use the metaphor of the old-school phone box to communicate the message that Frank is always there, whenever young people need advice or just want to talk about drugs.

The ads, which were shot by Mark Leary, include: a phone box in the middle of an empty dance floor in a nightclub; a phone box in a teenager's bedroom; and one outside a cubicle in a school toilet.


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