- The cast of Frasier, the sitcom wihich enters its sixth season this week in Seinfeld's coveted Thursday night slot on NBC, is to star in a new ad in the famous milk "moustache" campaign.
The Frasier ad, the first of the campaign's celebrity testimonials to debut as a two-page magazine spread, breaks this week in US magazines.
There are two versions of the ad, both starring the full complement of characters, including Frasier and Niles Crane, their father Martin, his carer Daphne, and Frasier's colleagues, Bulldog and Roz.
Referencing the Seinfield spot in a "moustache of the moment" ad running this week only, the copy runs: "Our cereal-loving predecessor was kind enough to leave behind some milk. Care to join us?"
In the two-page celebrity spread, the Frasier cast hands an important health note to the show's adult fans in the hope of encouraging them to take better care of their bones by getting the calcium they need each day.
It says: "The general populace isn't merely lacking culture, they're lacking calcium. In fact, 60% of men and 90% of women don't get enough. The enlightened among us, however, drink at least three glasses a day. A practice which has been known to prevent a Freudian condition known as "calcium envy."