Fred & Farid to launch agency in Shanghai

Fred & Farid Group, the Paris-based ad business, is launching an agency in Shanghai.

Fred & Farid.... China launch
Fred & Farid.... China launch

The agency, which will launch in September, will be led by Feng Huang, the current creative director at Fred & Farid Paris and Gregoire Chalopin, the creative director of TBWA\Shanghai.

Fred & Farid, which was founded by the former Publicis creatives Frederic Raillard and Farid Mokart, has a Hong Kong-based agency but said that its Shanghai launch would "serve the interests of European brands which are settling in China" and "the interests of Chinese brands coming to Europe".

The agency is expected to launch with around 20 staff and will focus on digital, social media, events and traditional advertising.

Raillard and Mokart, who quit Publicis in 2006, said that the agency will be connected 24 hours a day with its Paris shop via a system of 24 screens.

Fred & Farid Group has 200 staff and operates five agencies: Fred & Farid Paris, social media agency Kids Love Jetlag, digital agency Furious Monkeys, mobile agency Eddi& Son and the ad agency Hello Sunshine. Clients include Audi, Schweppes and Wrangler.

Raillard and Mokart said: "Feng and Gregoire have our complete trust and have fully integrated our core values: creativity and passion."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published