Freesat launches 'unbelievably good' campaign

Subscription-free satellite TV service Freesat is kicking off the first campaign by its new agency Mr President today.

The creative theme of the campaign is ‘Unbelievably Good’ and is based on the high level of advocacy and satisfaction the agency uncovered among existing Freesat customers.

The first of three TV spots playfully dramatises this with users delivering lines such as "I choose Freesat over my own children".

The ad was created by Sarah Hardcastle and Elliot Shiels at Mr President and directed by Ben Gregor through Knucklehead, while media is handled by Havas Media.

The campaign is aimed at pay-TV subscribers who are considering switching from their current provider and looking for an alternative which delivers a quality service and saves money. It is timed to take advantage of the peak selling period for consumer electronics.

Mr President was appointed this summer following a three-way pitch and succeeded Now.

Jennifer Elworthy, director of marketing and communications at Freesat, said: "With market leading customer satisfaction figures we’ve always known our customers love Freesat, particularly those who have switched from pay-TV.

"Mr President’s strategic approach uncovered an amazing level of customer advocacy and we’re so excited to see this insight come to life."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Maltesers unveils Braille billboard in next phase of disability campaign

1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

Just published