Freesat 'no catch' by VCCP

Freesat is launching its first TV campaign this weekend since appointing VCCP to the account.

The ad will be biggest ad for the brand to date. It will use a new strapline, ‘Subscription free satellite TV. There is no catch,’ as part of a new brand strategy.

The campaign includes a series of 60 and 30 second ads which run through October to January 2011. The ads were directed by James Griffiths, whose previous credits include work for Coca-Cola, BT and Adidas.

The TV spots take place on board Freesat 1, an imaginary satellite space station orbiting Earth, and document the goings-on of the Freesat "tech team".

The team, including a new member Stu, discuss the catches of having Freesat. Not being able to think of anything, the team come up with ridiculous ideas such comforting a needy Yeti.

Freesat has also re-launched its website as part of the campaign, created by The BIO Agency at