Maisie McCabe is a fan of the new Freesat ad: "The free-to-air TV market is a competitive and confusing place, so this nicely shot ad with a clever endline is welcome. It marks a shift from its past work and shows the benefit of fresh eyes." The spot was created by Steve Paskin and directed by James Rouse through Outsider.
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The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.