Freeserve seeks 31 staff for inhouse unit

Freeserve has terminated its contract with DoubleClick and has pledged to grow the inhouse ad team from just nine staff to a sales army of 40.

Freeserve has terminated its contract with DoubleClick and has

pledged to grow the inhouse ad team from just nine staff to a sales army

of 40.

Caroline Hughes, Freeserve’s newly installed ad sales director,

instigated the changes to keep up with the site’s rapid expansion.

One of the UK’s biggest portals, Freeserve has more than 240 content

partnerships and received 162.8 million page impressions in February - a

jump of 48 per cent compared with November 1999’s figures.

Hughes is now looking to hire more than 30 sales people at all levels.

The most senior vacancies are for a head of agency sales and a head of

client sales.

She is also seeking ad managers with relevant experience to run the

careers and finance subsites and the iCircle women’s portal.

Sponsorship specialists, someone with a good knowledge of WAP and

broadband technology and more junior agency and client sales people are

also required.

Freeserve was one of DoubleClick’s most high-profile clients. The sales

house began working for the internet company two years ago.

’A gradual transfer of advertising sales inhouse has already been taking

place,’ said Hughes. ’The complexity and continued growth of Freeserve

dictated that we take this one step at a time.’

DoubleClick will stop selling on behalf of Freeserve on 1 June. However,

the portal will continue to use DoubleClick’s Dart advertising serving


Hughes was recruited last year from Granada Media Interactive, where she

was head of sales and responsible for generating revenue for ITV’s

Formula 1 site and entertainment channels. At Freeserve she reports to

Sarah Carpenter, vice-president for strategy and new business.

Eric Stein, managing director of DoubleClick UK, said: ’The experience

of working together has been great for both Freeserve and


We have been developing our relationship as Freeserve has expanded and

will continue to do so, to ensure its smooth transition to selling


Freeserve’s ad and e-commerce revenue for the last quarter (ending 5

February) has soared by 53 per cent on the previous quarter.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).