Freeview 'balloon' by Leo Burnett

Freeview has launched an £18 million marketing campaign, the first work for the brand by Leo Burnett since winning the busienss earlier this year.


The new strategy marks a shift in Freeview’s communications away from product promotion to focus on building the brand.

Credits

Marketing communications director, Freeview
Art director
Creative director
Executive creative director
Planner (creative agency)
Media agency
MEC
Planner (media agency)
Production company
Director
Editor
Post-production
MPC
Exposure
TV

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