Freeview, Leo Burnett

Louise Ridley is entertained by Freeview’s new ad: "You have no idea what it’s advertising for most of the spot. The dancing tadpoles are pure, gleeful fun, bringing home the point that entertainment is better when it’s free." It was created by Ed Morris and Andy Drugan, and directed by Ne-o through Stink.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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