A tiny bearded streaker stars in a £12 million Freeview HD campaign promoting its World Cup coverage.
The TV ad, by 18 Feet & Rising, breaks during the World Cup matches from the first week in June and shows how Tiny Streaker, a miniature man with a proclivity for invading football pitches in the nude, will take advantage of Freeview HD.
The soundtrack to the ad is from eighties club classic 'Safety Dance' by Men Without Hats
The Tiny Streaker character has already launched unbranded online and is seeded amongst football fan sites. He also has his own blog at www.tinystreaker.com, where the characters in the ad are developed further.