French Connection in media agency talks

French Connection, the fashion retailer, has made initial approaches to agencies to discuss its media arrangements.

French Connection: wants to place a greater emphasis on digital
French Connection: wants to place a greater emphasis on digital

Agency sources said that a number of media shops have been approached directly by the brand. Manning Gottlieb OMD is the long-term incumbent.

Other sources close to French Connection said the agency talks were motivated by a change in marketing focus, including a greater emphasis on digital channels, under the multichannel marketing director, Jennifer Roebuck.

French Connection’s relationship with its advertising agency, 101, is believed to be unaffected by the media talks.

In September, 101 developed a campaign for French Connection to promote its autumn/winter collection. The work included print, outdoor, in-store and digital elements, and was produced alongside the photographer Tim Barber.

In 2011, French Connection launched a dedicated Facebook store in a move to ramp up its e-commerce services.

French Connection denied that it is reviewing the media account. A spokesman said: "We have been approached by one agency in an initial discussion but are not progressing with any further movement."


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).