French Connection in media agency talks

French Connection, the fashion retailer, has made initial approaches to agencies to discuss its media arrangements.

French Connection: wants to place a greater emphasis on digital
French Connection: wants to place a greater emphasis on digital

Agency sources said that a number of media shops have been approached directly by the brand. Manning Gottlieb OMD is the long-term incumbent.

Other sources close to French Connection said the agency talks were motivated by a change in marketing focus, including a greater emphasis on digital channels, under the multichannel marketing director, Jennifer Roebuck.

French Connection’s relationship with its advertising agency, 101, is believed to be unaffected by the media talks.

In September, 101 developed a campaign for French Connection to promote its autumn/winter collection. The work included print, outdoor, in-store and digital elements, and was produced alongside the photographer Tim Barber.

In 2011, French Connection launched a dedicated Facebook store in a move to ramp up its e-commerce services.

French Connection denied that it is reviewing the media account. A spokesman said: "We have been approached by one agency in an initial discussion but are not progressing with any further movement."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More