French Connection 'men and women' by Fallon

French Connection, the fashion retailer, is returning to cinema after a six year absence in an attempt to shift perception of the brand.

The campaign will comprise two creative executions to target young, aspirational men and women separately.

The 60-second spots will be placed around films specifically aimed at either men or women. Where movies appeal to both sexes, both ads will be shown.


Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites