French Connection splits with 101

French Connection is reviewing its creative arrangements after a split with 101, its agency for the past two years.

French Connection: rethink
French Connection: rethink

The fashion brand was a founding client of the agency, whose management had also worked on the business at their previous shop Fallon.

101 said in a statement: "It has become apparent that, in both advertising and beyond, we are pulling in different directions, and we have therefore chosen to part company decisively in order to pursue other opportunities."

The brand, which has just launched the spring/summer collection, is weighing up its options and said it would not conduct a formal pitch process. However, it is likely to meet with agencies while it considers how to complement its in-house resource.

Jennifer Roebuck, the marketing director, said: "We enjoyed working with 101 for two-and-a-half years, but we’re looking at new ideas."

Following Fallon’s "I am the man/I am the woman" work for the high-street chain, 101 developed the "I am the suit" activity. The agency has also created a forthcoming campaign, called "make a scene", to support the spring/summer collection.

Laurence Green, a founding partner at 101, said: "French Connection has always been a bold advertiser and an unapologetically demanding client. We have done some great work together and wish Stephen [Marks, the chief executive] and his team all the best."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published