French Connection 'YouTique' by Poke

French Connection has launched an interactive video shop on YouTube that sells the brand's latest collections.

The shop, created by Poke and called YouTique, is a personalised, interactive shopping experience which gives advice on what to wear on different occasions.

Films on the site at www.youtube.com/frenchconnection, which go live at the end of this month, include Louise Rose, TV presenter and fashion journalist, giving viewers a range of choices from dressing up for a friends wedding to finding versatile office clothes.

She recommends a French Connection outfit which the viewer can then buy by clicking on the video or interacting with other options.