French dotcoms spend £150m on advertising in 1999

Three-fold increase over 1998

French internet companies spent around £150 million on advertising during 1999, according to research by media monitoring group, Secodip.

The figure represented an increase of 300 per cent year-on-year. Print took the lion's share of the market with 55 per cent of spend. This was followed by 22 per cent on television, 16 per cent on radio, six per cent on outdoor, and cinema advertising bringing up the rear with one per cent.

Leading dotcom advertisers were companies such as internet service provider, Wanadoo, portal, Voila.fr, and online directory service and bookstore, alapage.fr.





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).