French mayor fronts Music Live spot

Fallon McElligott has added to its repertoire of work for BBC Music Live with a tongue-in-cheek ad to promote the pounds 10 million music festival.

Fallon McElligott has added to its repertoire of work for BBC Music

Live with a tongue-in-cheek ad to promote the pounds 10 million music

festival.



The television commercial is the next spot in an extensive campaign to

promote the ambitious music broadcast designed to mark the millennium

year.



The unconventional ad focuses on the idea that the whole of the UK will

become the venue for the concerts and plays on the age-old problem of

neighbours complaining about the music being played too loud.



In the ad, a genuine French mayor laments: ’On behalf of my citizens I

must appeal to the United Kingdom to turn the music down - we have no

wish to sour neighbourly relations and would be grateful for your

co-operation.’



A later execution that will appear during the festival will show the

dishevelled and sleepless pyjama-clad mayor ranting that some people

have to get up for work in the morning.



Fallon McElligott wrote to ten mayors in neighbouring French coastal

towns inviting them to take part in the commercial. All except one

agreed.



This execution is the latest in a campaign that comprises TV, radio

trials, an outdoor poster campaign and magazine inserts.



Julia Mooney, the marketing manager of BBC Music Live, said: ’The aim is

to communicate the broad range of music programming that is provided by

Music Live and highlight the breadth and diversity of the event to a

wide cross-section of the UK public.’



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