French shops lose out as Clarins takes on Leagas Delaney

Leagas Delaney has picked up the pounds 6 million pan-European advertising account for the privately owned French cosmetics brand Clarins, as the premium brand moves to build on its recent sales surge.

Leagas Delaney has picked up the pounds 6 million pan-European

advertising account for the privately owned French cosmetics brand

Clarins, as the premium brand moves to build on its recent sales

surge.



The agency won the business following a joint pitch between its London

and Paris offices. It pitched against CLM BBDO, Select and Nouvel el

Dorado to secure the account. The pitch was managed by Gibory, the

French equivalent of the AAR.



Clarins has until now developed all its advertising in-house. Leagas

Delaney’s work is expected to break by the end of this year.