The Fresh Breath Company has put Admedia’s washroom poster sites on
its schedule in the first consumer advertising push for Dentyl pH, its
’next generation’ mouth rinse.
The company has booked sites in the men’s and women’s lavatories in 135
UK shopping centres.
Admedia’s EyeSite posters are situated behind cubicle doors, above
urinals and next to hand driers. Those next to the driers have the
strapline, ’blast away bad breath - right before your eyes’, while those
elsewhere read ’wash away bad breath - right before your eyes’.
The Fresh Breath Company is marketing Dentyl pH as the first mouth rinse
to ’visibly’ remove the oral bacteria and debris that cause bad
Admedia is selling its washroom sites as a point-of-sale tool. More than
180 chemists stock Dentyl pH in the shopping centres where the company
has EyeSite posters.
The campaign was planned and bought directly by The Fresh Breath