Of the 73 agencies surveyed by the Marketing Agencies Association Barometer, the majority of those forecasting an increase in client spend predicted that this will be in the region of 10% across the quarter.
Nearly 80% of agencies said they expect new-business opportunities to increase. Agency redundancies are less of a concern for many, with 91% of agencies predicting staff numbers will increase or stay the same.
Digital is expected to continue to be the biggest growth area, with 59% of agencies predicting digital spend to increase in the next quarter. More than 30% think spend will remain the same.
Some 28% of agencies said that DM spend would rise, while just 18% predicted an increase in adspend over the next quarter.