Freya owner hands media account to Cream UK

Wacoal Europe, which owns lingerie and swimwear brands including Freya and Fantasie, has appointed Cream UK to handle its media planning and buying in the UK after a competitive pitch process.

Wacoal: it has awarded its planning and buying account to Cream UK
Wacoal: it has awarded its planning and buying account to Cream UK
There is no incumbent on the account, but We Are Boutique previously handled some media work for Wacoal. The agency also pitched for the business.

The review was handled by Ann-Marie Manley, the head of marketing at Wacoal.

Wacoal kicked off the review to "boost the efficiency and creativity of its marketing spend".

Manley said: "Cream UK had the most creative approach and looked at our business with strategic insight and compelling cross platform solutions."