Friday's lesson? We should all be more unprofessional

What kind of time is 18:05 to you? Home time? Carry on working time? Bloody big glass of wine time? At Brand Republic we know it's often time to recoup, when the day's meetings are over and you can catch up on the most important developments of the day. Our 18:05 digest brings you the five things you need to know at the end of every day. Whether it's the top news stories, what's trending on social, what the wider media is saying or irreverent inspiration for your journey home - we've got it covered. And don't worry, we'll keep it short.

Friday's lesson? We should all be more unprofessional
TV viewing figures drop

Most read: TV viewing declines by 4.5%

Our TV watching habits are changing, and here’s the proof. According to a Thinkbox report released today, total TV viewing declined by 4.5% in 2014, writes Campaign’s Maisie McCabe.

People watched an average of three hours 44 minutes and 30 seconds of TV a day in 2014, down by 10 minutes and 30 seconds from 2013.

TV-watching on a TV set declined by 4.7 per cent last year, when compared to 2013, but viewing on others screens, including tablets and laptops, increased by 17% year-on-year.

Viral chart

Most shared: Campaign’s Friday viral chart

This week the top spot is clinched by 180LA’s ad for Adidas’ latest campaign encouraging people to seize the moment and be the best at their sport. Must say I’m loving the voiceover’s 'Nobody owns today. Take it' line.

There are some gems in there, not least last week’s number one Android’s 'Friends furever' by Droga5 – can’t help it – the baby elephant with the dog does it for me every time!

But my personal fav is the Energy Bill Revolution video mockery #LetThemFreeze featuring David Cameron, Nick Clegg and Ed Miliband singing their own version of Frozen’s Let It Go. And you can sing along to it too. Not in the same league as anything by Cassette Boy, but we’ll let them off. It makes an impact.


Trending in the twittersphere: #TheDress

Today a dress threatened to break the internet. I mean, in 2015 is there any point existing otherwise? It was a dress by Roman Original’s. And what a fantastic day it’s been for the womenswear brand.

#TheDress threatened to destroy the internet because we, the people who live in it, couldn’t decide what colour it was, prompting many national newspapers to issue explanations on colour filters and light wavelengths, alongside endless lists of celeb tweets about #TheDress. The internet has now confirmed it is black and blue.

Several observations from me – among them, are we all just colour blind? Is this what it feels like when our digital universe turns inwards and starts to eat itself?

HeyHuman's Felix Morgan shared his, slightly more considered, take with us on The Wall blog.

Be more unprofessional

Opinion of the week: Craig Mawdsley on unprofessional marketing

Craig Mawdsley, joint chief strategy officer at AMV BBDO and part of Marketing's new strategic thinking hub, thinks we should all get a lot more unprofessional.

He says professionalism equals a reduction in variety, and is very VERY bad indeed for creatives. I’m sure they’d agree.

He points to Uber as a highly unprofessional way to run a taxi service, and Innocent as a less than professional juice company. "Things that break the rules, or things put together that shouldn’t be together fascinate us…that’s how to get noticed in the boardroom," he says.

Glad to hear I’m not the only advocate of making things up as I go along. Ahem. Thoughts?

The big debate

BR recommends: Our debate – will specialists soon be a thing of the past?

In the first of our Big Debate series on Brand Republic’s new convergence channel, Shivvy Jervis, head of digital at Telefonica, and Anil Pillai, UK chief executive of DigitasLBi, go head-to-head to argue whether ever-increasing convergence means specialist agencies will no longer have a place in the market.

Both make compelling cases, but what do you reckon? Share your opinions here.

Got something you’d like us to share in 18:05? Email me on with the details.

We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #18:05

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