Friends of the Earth in hunt for agency

Friends of the Earth is looking for an agency to create a fundraising campaign.

Friends of the Earth: open to new fundraising approach
Friends of the Earth: open to new fundraising approach

The charity has contacted shops, via Pearlfinders, to invite them to compete to create a campaign. The process is handled by the independent consultant Allan Freeman.

FoE has indicated that it is "open to taking a completely new approach" to the issue of raising funds.

The brief states FoE "won't restrict, weaken or dilute" ideas and is open to any media and any target audiences suggested by pitching shops.

If the initial test campaign is successful, the charity has said it will invest in broader activity. Agencies are asked to be open to a payment-by-results arrangement and encouraged to suggest terms.

The pitch is being led by Joe Jenkins, FoE's director of fundraising, comms and activism, and Matthew White, the direct marketing manager.

FoE has traditionally opted to work with agencies on an ad hoc basis.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).