AdvertiserAdeela Wharley, Friends of the Earth
AgencyClemmow Hornby Inge
ExposureUnited Kingdom and Europe
Friends of the Earth is launching a climate change campaign aimed at students, the least green of all demographic groups. The press campaign, funded by the Department for Environment, Food and Rural Affairs, uses sexual humour to engage a younger audience and change their attitude towards climate change. The posters, created by Clemmow Hornby Inge, focus on some of the greatest contributors to climate change such as cars, aeroplanes and power stations. In each execution their emissions are stopped by a strategically placed condom. The sheaths cover an exhaust pipe, a power station chimney and an aeroplane's jet engine. Each execution carries the strap line "Protection against climate change". The posters, which will run in universities across England, channel people to the website www.climatesafe.co.uk.