Frijj 'Run Granny Run' by Grey London

Grey London has developed a marketing campaign for Dairy Crest's flavoured milk drink brand Frijj.

The campaign, aimed at Frijj's core consumer base of 16- to 24-year-old males, is accompanied by the strapline, "the thicker, the slower, the better".

The campaign includes a series of viral ads which focus on Frijj's unique thickness in a humorous spoof of a 1950s horror/disaster movie.

The agency has also credited a dedicated website.