Frijj 'swamp football' by Grey London

Grey London has created a set of sponsorship idents for Dairy Crest's milk drink Frijj as part of a £2m deal with Sky to sponsor award-winning football show, Soccer AM.

The first ident sees a group of footballers launching into a training session, as they scramble through the muddy pitch the team's mascot, a young boy, is trampled into the swampy ground.

The second ident sees a ref attempting to present a troublesome player with a red card but finds his progress is slowed by the muddy conditions.

The strapline reads: 'Thicker, slower, better.'

Video 1: mascot

Video 2: ref