SectorFood and drink, Soft drinks, Media / entertainment, Sports and Television
Grey London has created a set of sponsorship idents for Dairy Crest's milk drink Frijj as part of a £2m deal with Sky to sponsor award-winning football show, Soccer AM.
The first ident sees a group of footballers launching into a training session, as they scramble through the muddy pitch the team's mascot, a young boy, is trampled into the swampy ground.
The second ident sees a ref attempting to present a troublesome player with a red card but finds his progress is slowed by the muddy conditions.
The strapline reads: 'Thicker, slower, better.'
Video 1: mascot
Video 2: ref