FRONT: AN EXPERT’S VIEW: Sport and pretty women - young Oliver Walsh simply loves ’em. Can Front help?

The first thing that pops out from the cover is the cleavage of a seductive, attractive blonde.

The first thing that pops out from the cover is the cleavage of a

seductive, attractive blonde.



Nothing new there! But at the top of the cover is the intimidating face

of Samuel L Jackson covered in war paint, looking out from a hole within

the ’O’ of the Front logo, which attracted attention.



Inside, unlike many of its competitors, there weren’t many ads,

especially in the first few pages. This made me take more notice of the

ads that were there.



This may seem sexist but, like other red-blooded males, I feel sport and

women are two of the most important features of life. Front covered

these essentials with numerous photographs of models and an interview

with Coronation Street’s Tracey Shaw. These were interlaced with

sport-based interviews with Tony Adams and the referee who sent off

David Beckham.



A picture of the tennis player, Anna Kournikova, combined both elements

superbly. But most of the information given in the sports interviews is

already common knowledge.



Of the numerous competitions, three struck me. First was the prize of a

Paul Ince England shirt; in another, a crate of beer could was on offer

for sending in photographs of your friends looking the worse for

wear.



The third was the chance to win a bottle of water that once belonged to

Glenn Hoddle ...



Overall, it seems Front is just copying other successful magazines,

taking bits from each one and putting them together. It lacks a sense of

originality.



But at pounds 2, it is cheaper than its competitors. So it may be able

to establish itself with new customers in the market. I will probably

buy the next issues.



Oliver Walsh, 17, is the son of Mike Walsh, chief executive of Ogilvy &

Mather Europe



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