Front row movies-on-demand service goes live

- A new movies on demand service for cable television households, Front Row, launched this week.

- A new movies on demand service for cable television households, Front Row, launched this week.

The service has the backing of cable companies NTL, Telewest, Diamond Cable and General Cable. Its aim is to negotiate directly with Hollywood studios and act as an alternative to Rupert Murdoch's BSkyB movie services. Movies available in the post-launch period include Jerry Maguire, The Preacher's Wife and Mars Attacks.

The service costs 2.99 stg per film. There will be up to 20 screenings a day and a choice of four movies per evening.

Movie deals have been negotiated with Columbia Tristar, Warner Bros, and Buena Vista International, which together produce more than 60 per cent of Hollywood's output.

Cable customers will be able to order a Front Row movie via their remote control in most areas using a pin number.



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