Fruit snacks are 'grossly misleading' and contain more sugar than Haribo

A study by Action on Sugar has claimed that some processed fruit snacks, often marketed as a healthier alternative, contain more sugar than a bag of sweets.

Action on Sugar: pressure group claims some fruit snacks contain more sugar than sweets
Action on Sugar: pressure group claims some fruit snacks contain more sugar than sweets

The study of almost a hundred 'fruit snack' products found that 85% contained more sugars per 100g than Haribo Starmix, with 99% qualifying for 'red' colour coded labelling for high sugar content.

Action on Sugar, which conducted the research has lashed out at what it claims is "grossly misleading packaging claims" that suggest these products contribute to one of the '5 a day' recommended portions of fruit and vegetables.

The snacks - including yoghurt coated fruit bites and raisins, are not permitted in schools because they are deemed  to be confectionery. Action on Sugar caims manufacturers should take more responsibility to "protect" the health of children. 

"Parents find it hard enough to know what is ‘healthy’ without food manufacturers confusing matters with misleading claims," said Katharine Jenner, campaign director at Action on Sugar. "It’s high time food manufacturers stop adding unnecessary sugars and calories to already sweet products."

The body is pressuring the newly formed Conservative government to "take control" of public health and reduce the "huge burden" of obesity on the NHS.

Graham MacGregor, professor of cardiovascular medicine and Chairman of Action on Sugar, added: "This survey illustrates the fact that the food industry is the cause of this pandemic, by taking something as natural as fruit and ruining it by adding sugar.

"If the food industry does not respond then punitive taxes on these unhealthy products need to be imposed."

 


Recommended

Topics

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More