Fruittella 2Fruity range gets TV ad backing

LONDON - Confectionery firm Perfetti van Melle is extending its flagship Fruittella brand with the launch of a combination-flavour sweet product, backed by a summer TV campaign.

Fruittella: returns to TV ads
Fruittella: returns to TV ads

The company will be rolling out the 2Fruity range in May. The TV spots, which also support the core brand, were created by in-house agency Selection, and break in July.

Fruittella has advertised only intermittently on TV over the past two years. During the 90s its ads famously put the line "I'm too juicy" to the tune of Right Said Fred's 'I'm Too Sexy'.

2Fruity will be sold in the same size packs as Fruittella. Its variants include Strawberry and Banana, and Raspberry and Peach.

Perfetti van Melle will also be rolling out TV ads for its Mentos mint brand, targeting its 16- to 34-year-old core market.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published