The launch of Fruittella Magics will be supported by a national TV campaign in the coming weeks.
The sweets will be sold as single sticks, costing 44p, as multipacks at £1.48 and in bags at £1.25.
Fruittella owner Perfetti Van Melle believes the novelty of sweets which change flavour as they are chewed will prove a hit with consumers.
Along with the launch of Fruittella Magics, Perfetti Van Melle has also overhauled Fruittella's packaging.
The launch of Fruittella Magics follows that of Mars-owned Wrigley expanding its confectionery stable with the launch of Starbust Flavour Morphs, which also change flavour when chewed.Follow @johnreynolds10