FSCS calls pitch for comms planning

The Financial Services Compensation Scheme is looking for an agency to handle its communications planning account.

The Financial Services Compensation Scheme: seeking an agency for communications planning
The Financial Services Compensation Scheme: seeking an agency for communications planning

Mindshare is the incumbent on the business, while M4C handles media buying.

The body, which launched in 2000 to help savers who have lost money invested with banks, has approached selected agencies inviting them to pitch for the business.

It wants an agency to plan the second phase of an awareness campaign launched in the first quarter of last year.

The FSCS stated in its brief that it is looking for an agency that has experience of engaging audiences with a "low-interest subject matter". Agencies must respond by 10 February.

Michelle Rajendran, the FSCS marketing manager, is leading the process.

The FSCS last held a pitch for its communications planning in 2009. McCann Manchester, which is responsible for the creative business, is not affected by the review.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More