FT calls pitch for MarketWatch.com European website

- Pearson, the publisher of the Financial Times, is looking for an advertising and media agency to handle the pan-European launch of its joint venture financial website, FTMarketWatch.com.

- Pearson, the publisher of the Financial Times, is looking for an advertising and media agency to handle the pan-European launch of its joint venture financial website, FTMarketWatch.com.

The site is a joint venture with MarketWatch.com in the US and came about following an agreement in November that saw Pearson join with Data Broadcasting Corporation, a US financial data supplier which owns MarketWatch.com and is a subsidiary of the US television network, CBS.

In December MarketWatch.com appointed FCB Worldwide, San Francisco, to handle its advertising business following a review. The account had previously been handled by SF Interactive.

The FT and CBS are to invest around £10 million into a European version of the MarketWatch.com site, which is aimed at financial investors.

The site will have its own dedicated team of journalists, initially covering the London, Paris, Frankfurt and Amsterdam markets, but will have extensive links to related stories and content on ft.com and CBS.MarketWatch.com.



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