FT investigates unflagged advertorial claims

LONDON - The Financial Times is investigating complaints that journalists are being asked to write advertorials passing off as editorial for the paper's specialist magazine publishing division.

FT Business...investigation
FT Business...investigation

According to a report in today's Guardian, the National Union of Journalists has sent a letter of complaint to a senior executive in the FT Business division.

The letter claims that the practice includes "writing articles on subjects suggested by advertisers, allowing the advertisers to vet copy, profiling those said advertisers in issues or sections of which they are the key sponsors or advertisers".

FT Business publishes titles including Investors Chronicle, Financial Adviser, The Banker and Money Management.

An FT spokesman told The Guardian that an investigation has been under way for eight weeks, but had not been provided with any evidence from the accusers, and that the claims are based on "unsubstantiated complaints".

In August, The Daily Express was  rapped by the Advertising Standards Authority for blurring the line between editorial and advertising.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).