FT investor service to introduce online annual report data

The Financial Times is to offer advertisers a new service on its Website as it continues to expand its online activities.

The Financial Times is to offer advertisers a new service on its

Website as it continues to expand its online activities.



On one level, the FT Investor Link offers users a straightforward list

of companies, complete with stock- market information such as current

share price. However, for a fee, the FT will also build a second-level

presence for the companies in the list.



A two-page Website with basic financial information taken direct from

the annual report is free to the ’advertiser’; putting the entire annual

report online costs pounds 3,000 a year, while adding more information

to create a full-blooded corporate presence will cost pounds 8,000.



The Investor Link will sit beside a corporate press release service and

will be aimed specifically at the investor community. Companies that

have already signed up include British American Tobacco, Orange,

Greenalls and Railtrack.



Tony Blin-Stoyle, the director of electronic publishing at the FT, said

the key attraction for users and advertisers was the context given to

the information by the FT brand. ’At the moment, this information is

scattered,’ he said. ’If we can draw it together, potential investors

will come to one site to get it.’



He added: ’It means companies can communicate globally, not one-to-one,

but many-to-many.’



FT.com claims to have 350,000 regular users. As well as containing items

from the printed version of the FT, it has developed services such as an

exchange rate calculator and a mortgage calculator. It sells advertising

separately from the main paper.