FT overhauls marketing department

The Financial Times is restructuring its global marketing and ad departments in a move that marks the end of Gordon Willoughby's global marketing director role.

The UK marketing director role, which was vacated in May when Tim Ward left to join Friends Reunited, will also be scrapped, as will the position of marketing director for the continental Europe and rest of the world region, which is held by Gill Hart.

Willoughby joined the FT, which retains Delaney Lund Knox Warren & Partners and BJK&E as its creative and media agencies, from United Distillers in 1998 as the UK sales and marketing director. He is considering options within the FT's parent company Pearson Group. Hart is said to be in contention for the newly created position of marketing director for Europe, the Middle East and Africa. This position does not carry a seat on the board, which means that the FT will now have no marketing representation at boardroom level.

The successful applicant will report to Zach Leonard, the managing director of EMEA. Leonard was promoted to this new role last week, having previously been the newspaper's UK director.

The overhaul follows the recent hiring of Ben Hughes as the worldwide advertising director, another new position. He will now take on responsibility for all global advertising sales operations, both in print and online, and reports to Olivier Fleurot, the chief executive for FT Group.

In April, the FT underwent a £2 million redesign, gaining several new sections in the process. The newspaper had a miserable start to 2003, with ad revenue down 18 per cent on the same period last year.

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