Fuji, which competes against the likes of Canon and Kodak, spends around £3 million a year on advertising in the UK.
The photographic film giant has approached a number of advertising agencies and expects to issue a brief within three weeks. The creative brief is likely to centre on the promotion of the company's range of digital cameras in the run-up to the busy pre-Christmas period.
Will Rolls, who was appointed in January as the marketing manager of Fuji's range of digital cameras and accessories, is organising the pitch. He was previously the trade marketing manager at Dyson.
Fuji UK appointed Mother in 2000 after a four-way pitch against Partners BDDH, Walsh Trott Chick Smith and the incumbent, Impiric. Fuji parted company with Mother more than a year ago following differences in opinion over the brand's creative strategy.
CWA Creative Communications has handled a range of Fuji's creative advertising work this year.
In June last year, Fuji called another review of its digital business, when it approached Karmarama, The Leith Agency, Clemmow Hornby Inge and Rainey Kelly Campbell Roalfe/Y&R.
That review was run by Adrian Clarke, who was then the strategic business manager and is now the director of consumer products.
Media planning and buying is understood to be unaffected by the creative review, and will remain with Manning Gottlieb OMD.
No-one at Fuji was available to comment as Campaign went to press.