Fujifilm readies biggest ad campaign to date

Fujifilm, one of the UK's leading digital camera companies, is launching its biggest-ever TV ad campaign this week.

The £2m ad campaign will run over the summer in two phases. The first ad will launch this weekend during the Champions League final on ITV and Sky, to promote Fujifilm's new FinePix camera models, the XP30 and F500 series.

The ad has been created by Ogilvy Germany and features a bungee jumper in New Zealand. He dives off a bridge after a Fujifilm camera, which has been thrown off the bridge to encourage him to jump.

The second phase begins on 28 June and showcases the F500EXR. Both phases include a heavyweight TV campaign, video-on-demand, lifestyle and national press advertising, and in-store promotions.

Ogilvy worked in tandem with MJ Media, the independent entertainment media planning and buying agency. The creative director and copywriter was Markus Bredenbals, Jan Flentje art directed the ad. First Floor Filmpartner GmbH was the production company.

Lucy Edwards, marketing manager of Fujifilm UK, said: "The bungee concept stood out for us at Fujifilm for its fresh, exhilarating approach, and as an innovative and memorable way of showcasing the high-zoom Fujinon lens and cutting-edge technology".

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).